Deep Dive: Week of July 20th 2026 — Target's Collab Hat Trick & Lamine's Eagles
What's the teen shopping scene like on Martha's Vineyard?
In this send: Target nails it with three new collabs on my radar this week and World Cup fans can check out American Eagle’s ongoing 5 year partnership with Lamine Yamal. I take a deeper look in this week’s Deep Dive behind the paywall. Plus: Agolde, Hailey Low Rise Loose, Rosie Assoulin, Target, Olivia Culpo, Picolette, Tuckernuck, Nili Lotan boots, Aflalo, Base-K Beauty, scalp care, Manuscript, Lexie Hull, “sweat adaptive,” Ariel Gordon Jewelry, Alo sunglasses, $3,600 shoes, Parke, the 19 jean, Keyne, Lamine’s Eagles, Country Marts, Schiaparelli, South Coast Plaza, Rubirosa, and a tip if you are bothered by no mirrors in the Aritzia dressing rooms.
How Hailey Bieber’s Jeans Measure Up 👖
New Collabs 🎯
New Launches
American Eagle x Lamine Yamal ⚽
New Store Openings & Pop-Ups
Martha’s Vineyard Channel Checks
People in the News
What Else I Loved
How Hailey Bieber’s Jeans Measure Up
All the (wrong) sizes of the Hailey Bieber x Gap denim I ordered for my daughter arrived. My teen tried to tell me that all of my denim is way too tight (I wear mostly straight legs and love my newest pair from Agolde and these from Khaite) so I figured I would humor her and try on the Hailey Low Rise Loose. My honest assessment is that they are great jeans. Not too low rise on me thanks to my 5 ft 2 inch petite frame. Yes the legs were baggier than I usually wear but they did feel cool. But alas, not cool or me enough to keep. So I’ll be returning 5 pairs of HB Gap denim this weekend and in the end we kept one pair of the Baggy in my daughter’s actual correct size.
Lindsay Sword, of course wearing her merchandising hat, pointed out that the leg openings on the two styles were nearly identical. 19.5 inches on the Low Rise Loose and 19.25 inches on the Extra Baggy. Since I had both pairs and a trusty measuring tape I lined up the same sizes and noted that at the knees the difference is 1.5 inches of extra fabric on the Extra Baggy. The Extra Baggy is also more of a mid-rise and has a 12 inch rise while the Low Rise only has 10.25 inches.
New Collabs
Hitting the Target: Target has a trio of new collabs recently announced:
Rosie Assoulin for Target — I expect this colorful collection, especially the striped clothing, to go fast.
Target partnered with Olivia Culpo on Picolette, a baby clothing collection.
More options for tween clothing! Pacsun Kids will be a new kids clothing collection between Target x Pacsun. [Glossy]
Worth noting that Isaac Mizrahi officially started on June 15, 2026 in his role as Creative Director at Large so it will be interesting to see what the retailer and merchandising looks like once he has had some time to impact the collaborations.
Tuckernuck x Mubadala DC Open — Tuckernuck is an official sponsor of the tennis tournament. Makes sense for a brand with deep Georgetown roots.
New Launches
Nili Lotan launches shoes. On Monday Nili Lotan boots were featured on Net-a-Porter as an exclusive pre-launch. The collection is made in Italy and Spain. A few styles in the full collection include a cowboy style for $1,390, a lower heel for $990, and at $1,290 a high heel bootie. This launch follows the fall 2025 Handbag category expansion.
Aflalo launched on Net-a-Porter this week expanding their distribution. The long satin shorts are already almost completely sold out. There is this gorgeous green plisse set (skirt — the matching tank is currently not available at NAP but you can find it here), capri board shorts, and of course their balloon pants.
Emerging brands launching in Sephora: Sephora just announced their next cohort of Accelerate beauty brands. Two trends worth watching:
Scalp care coming in strong. 25 percent of the brands focus on scalp care. Base-K Beauty (this brush looks like it would feel so good!) Moré Beauté built for textured hair and launching soon. Manuscript is also coming soon and focuses on longevity — scalp care, thinning, and greying.
Performance wins the medals. Two performance brands are launching — Forta and Mowe. Forta was co-founded by Lexie Hull, a WNBA player, and recently launched a make-up setting spray. Mowe is “sweat adaptive” skincare made for movement.
Curious what $3,600 plastic shoes look like?
Shortly after I noted that while Shopbop sold Parke, they didn’t have any of their sweatshirt styles. Following the sweatshirt exclusive to Martha’s Vineyard pop-up they now have a few other “exclusive” mock neck sweatshirts on their site (more colors here and here but selling fast.) Order via Shopbop to skip the insanity of sell-outs that break the DTC site, no returns, and long wait pre-orders. More on the Martha’s Vineyard Shopbop pop-up below — a reader sent me some great flip-flops on the ground reporting.
Ariel Gordon Jewelry has an Online Archive Sale that launches today! A few of my favorites include this minimal diamond pendant to add to a chain, diamond studs, a tiny birthstone hoop, and stacking a pearl and a turquoise bracelet together.
Alo launched sunglasses. The styles (cat-eye, aviator, shields) are priced $250 to $375 are designed in-house in Los Angeles and assembled in Japan. What is most notable is that they did not partner with the big-names in eyewear production. No Luxottica (Ray-Ban), Safilo, Marchon or Marcolin.
Congrats to Alyssa Wasko Stein and Donni on their site relaunch. I especially like this display of the fabrics highlighted below with the images. Closest you can get to fabric swatches online.
American Eagle Plays Ball with Lamine Yamal
