Deep Dive: Week of June 29th, 2026 — Chanel Buys Charvet
The brand that refused to scale just got bought. Plus Nike's report card and I read Reformation's S-1
Whoa! Chanel Bought Charvet!
Had to get right to the point, now on to everything else. More on the Chanel Charvet Conversation below in the Business Section.
I’m writing this Deep Dive on Wednesday as the US Men’s Soccer Team won their game versus Bosnia and Herzegovina and of course I had to check Google trends. As soon as the game was over search volume for “USA soccer jersey” increased +600 percent in one hour. I’m sure we’ll be seeing lots of these being worn for the July 4th holiday weekend. USA next plays Belgium on Monday July 6th extending the holiday celebration. I wonder how soccer jersey sales have impacted Old Navy’s 4th of July business? Of course the price point is a huge swing, but I’m always gaming the impacts out. If you are selling patriotic merch this year make sure you note between the World Cup and the 250th celebration sales might be down next year and designers will need to think of a fresh look to drive interest and revenue.
In this send: Chanel just bought the one brand that made staying small its entire business model and part of the charm. And I have theories on how this could all play out. Plus: Luv AJ, lab grown diamonds, Maria McManus, easy pants, sexy wedges, Sofia Coppola, Charvet slippers, Eres, Panda Dunks, Under Armour, Rebel Daughter, Feng Chen Wang, Reformation’s S-1, J. Crew’s scrunchie swimwear, Hunza G’s added support, Carhartt, lip jelly and whoa that’s a lot.
New Collabs
New Launches
The Business Section — Chanel Buys Charvet, Nike & Under Armour’s China status, & everything else.
New Store Openings & Pop-Ups
People in the News
What Else I Loved
New Collabs
Luv AJ x Target launched as a lower priced (opening price point) product. The original line has also spun out to have the costume jewelry, mostly more accessibly priced between $75 to $200, and Luv AJ Fine jewelry starting at $55 for simple hoops but going up to 4 figures and including lab grown diamonds in addition to natural diamonds.
New Launches
Call It By Your Name, the french colorful bandana printed cotton accessories brand, launched sets this week in bandana prints mixed with stripes.
New delivery from Maria McManus for her Summer/Pre-Fall collection caught my eye. A pair of more structured easy pants available in 3 shades and a stripe. I love this stripe cardigan too.
Herbert Levine launched on Net-a-Porter. These fall boots have beautiful details and a nice, low, block heel makes them super walkable.
Polka dot party: A fun ruffle-y polka dot-y mini skirt (or the same piece as an easy dress here). Or a longer dress from Alessandra Rich.
Sexy wedges three ways from Le Monde Beryl. Black wide straps, thin and strappy red, and a lower silver thongs. P.S. a wedge is the perfect shoe for outdoor weddings and events.
La Ligne’s Molly tee is now available in a scoop neck. (use code PRIVATELABEL10 for 10% off.) Nicole Richie shared on Bazaar’s podcast The Good Buy that she buys the Molly t-shirt in bulk.
An assortment of images from today’s Deep Dive
The Business Section
Chanel bought Charvet
What became of the conversation: Chanel just bought Charvet, the 187-year-old Place Vendôme shirtmaker that has been family-run since 1965, has no e-commerce, and until yesterday was so anti-private equity in terms of their playbook. The irony is hard to miss: it was Chanel's own collaboration (they called it a conversation — ha!) with Charvet last October when new Creative Director Matthieu Blazy sent embroidered shirts down his debut runway (that shirt retails for $4,350), that sent search interest through the roof.
