Deep Dive: Week of June 8th 2026 - ThredUp Levels Up, Shopbop's Le Bop & Collabs
From resale, new knit t-shirts, Shopbop Private Label, and too much more to list. Let's dive in.
It’s Deep Dive day at Private Label and today is filled with loads of collaborations and new launches. As soon as I hit send I’ll see another one pop-up (oh, lots of store openings and pop-ups too) and then I’m bummed it missed this send but that is why there is always next week.
In this send: ThredUp announced a new launch of a peer-to-peer selling feature that will be interesting to watch. I’ll dig in to a few details I’m paying attention to. Plus: Hill House Home has multiple mentions (stores, collabs), what I think about Stoney Clover Lane, & Daughter does cotton knits, Varley returns to California, Shopbop’s Le Bop Private Label, and the tween brand opened in Sag Harbor.
Which collab pairing is your favorite this week? Let me know in the comments.
New Collabs
New Launches
New Store Openings & Pop-Ups
The Business Section - ThredUp goes direct, Shopbop leans into private label and more odds & ends
New Collabs
The latest designer x mall brand collab is Matthew Williamson x Free People. Inspired by Mallorca, where Williamson resides. The prints are deeper rust and berry shades and beach ready with broderie anglais, crochet bikini top, and an oversize beach bag. I don’t see this as targeting the typical Gen Z-Alpha teen Free People shopper. Perhaps an older Gen Z or young Millennial. More of a Mango shopper too.
Two French brands that have infiltrated the U.S. market with the help of influencers have collabed. La Bonne Brosse (the more instagram friendly version of a fancy hairbrush) x Call It By Your Name (the bandana print, colorful, cotton totes and accessories) for a hairbrush keychain with a mini charm. CIBYN recently collabed with Mini Coton on stroller totes and I see this as the same customer – although on Instagram they are suggesting as a designer handbag charm.
Hill House Home x Roller Rabbit where their prints play together on pajamas and The Nap Dress. Roller Rabbit has a huge hold on Gen Z-Alpha and this collab also plays into a mother-daughter matching moment. (A friend gave me one of their pouches as a bday gift years ago and it is perfect for messy stuff and I use for toting sunscreen all summer.)
Freda Salvador x Lorna Murphy collab. The two brands together work well — Freda Salvador’s natural materials and the raffia straw hats from Lorna Murphy.
Target went for stripes for the summer swimwear. Target x Solid & Striped.
Liberty of London x Adidas for a collab that is sporty, feminine, and a fun mix of two heritage brands.
And will this be a future Liberty collab? Is Alex Mill leaving an easter egg? I’d reco this jacket with Liberty of London accents, this top in a print, and of course a must-have tote too. somsack sikhounmuong any hints??
New Launches
Knitwear brand &Daughter (I wear this cardigan —love!) just launched t-shirts. Fantastic campaign with Beverly Nguyen. Their first cotton knit products and from the brand they are using a compact organic cotton crepe, GOTS-certified and the purpose of this was for the feel and texture of the fabric. Hand-finished in England and the six styles in both solids and stripes were designed to be unisex. The colors are really sharp and saturated. The plan was to help make & Daughter more year-round (although in Northern California I wear my cardigans in the evening in the summer too. The prices range from $475 to $635 so be prepared for a knit price more in line with Toteme, The Row (but below Loro Piana) versus a Flore Flore, Leset or Soldout.nyc (which has a nice oversize t-shirt if that is what you are shopping for.
Jamie Haller’s new wovens offer an easy pant if you are looking for a more tailored look but still elastic waist. To mix it up, I really like that these don’t have a drawstring. There is also a track style short (sans stripes) and a button-up oversized shirt. I am obsessed with her bitchy little heels (as Hillary Kerr categorized them) and this style in the red or pale blue is fantastic. Look at me shopping for a red heel.
The trend of what many Millennials and Gen X attribute to Vera Bradley, the printed cloth bags, have been on the radar since:
The Vera Bradley brand has been attempting a rebrand to gain marketshare again. (WSJ gift link)
Checkout Erika Veurink’s collection
Celine’s recent ad campaign already has major buzz around the bags
The Call It By Your Name and Mini Coton cotton printed totes
But have you seen Hill House Home’s new pouches and bags? Expanding this collection now feels absolutely right.
What Stoney Clover Lane does well, and I mean this with complete respect, is merch. They are a merch brand. They understand merchandising, marketing, and branding and they have the tools to execute quickly, understand their consumer, and tap into fandoms. And oh the details!!! The activations around the Knicks looks really well done.
A Gucci platform slide. Who here wore the Steve Madden version popular in the early aughts?
Alaïa mesh mary jane ballet flats got a block heel.
A round up of items from Private Label this week. Images courtesy of the brands featured.
New Store Openings & Pop-Ups
Veronica Beard is opening a new store in Paris. To celebrate the opening the brand is hosting an event with Noora Raj Brown. Veronica Beard also has a new CEO, Stephanie Unwin. She’s been with the brand 13 years and was recently promoted from President into the role.
Posse opens their first location in NYC. You can now try on their bloomers and easy summer dresses in person — which is an important step for growing the brand’s awareness.
Jones Road Beauty has opened two new locations in Charleston and Boston’s Seaport (after Nashville earlier this year.) Rachel Strugatz’s recent reporting for Puck’s Line Sheet on Jones Road’s growth without major retail partners. Jones Road is currently at 14 stores plus 5 more coming in Atlanta and (finally) California. I’ll add the Palo Alto location at Stanford Shopping Center to my store visit list when they officially open.
Luar pop-up on the Lower East Side June 13-14.
Damson Madder is opening in Paris for a pop-up June 19th through the 22nd. If you are curious about the brand, Viv Chen has an excellent analytical survey and deep dive into the brand and a comparison with Ganni.
Varley has three locations coming to California. Marin will be on my regular channel checks. The other two spots are Brentwood Country Mart and Fashion Island in Newport Beach. Varley is headquartered in London but the brand launched when the husband and wife founders Lara and Ben Mead were inspired by a trip to Santa Monica and the brand has roots and a connection to both LA and the UK. The brands elevated soft knits and sporty crochet pieces are sold direct to consumer and also via third party at stores like Nordstrom and Evereve.
Also at Marin Country Mart, The Park is popping up this weekend with Marfa Stance, a brand that really understand the pop-up and trunk show model! The Park has beautiful basic knits (that certainly aren’t basic basic) to wear under the Marfa Stance jacket systems.
