This weekend my DMs and inbox were flooded with questions about more drama playing out on Instagram. Dezso vs. Veronica Beard and Classic Six vs. Julia McGuire. I added this to the recent YISE Beauty vs Jones Road Beauty and three makes a trend. Three public call-outs in a month tells me something has shifted in how brands react when they feel like their own work has been lifted or copied. For paid subscribers, I’m going behind the scenes: how this happens inside a company, what the law actually covers (not much), what a publicist would do and what I think it means for retail.
In this send: Brands are calling out grievances via Instagram. Three in one month registered on my radar. That makes a trend. A publicist says this should be a last resort. Plus: Retail Rubbernecking, Call-Out Culture, Wide Awake, Dezso, Veronica Beard, Dickey Jacket, shell and paracord jewelry, Instagram follower count, Few Moda, Julia McGuire, Classic Six, Diana Lomonaco, Sogole Kane, David Yurman, and sharing the receipts.
The rest is for paid subscribers: the email Veronica Beard sent Dezso, who came out ahead on Instagram, what the law covers, my Q&A with a publicist and what a publicist would do. Go annual for $80 a year. That’s two months free compared with $8 a month, and you get every insider breakdown like this one all year.