In this send: A Channel Check at Le Monde Béryl’s new NYC flagship, and what New York is buying more of. Plus: Tom Ford’s Golden Peach is back (sort of) as Bellini, a doll-sized barn jacket, Bieber en pointe, Paravel’s return flight, Kim Jones, Djerf Avenue on Bond Street, a trunk show for my petite friends, the trunk show I’ll be at next week, a new president at Net-a-Porter Americas, the $2K hand-made Birkin, my first Coach, ballet flats up 751 percent, and what was your first It Bag?
Deep Dive
New Collabs — Tom Ford Golden Peach eyeshadow is back — sort of. And J.Crew gets all dolled up.
New Launches — Paravel take two
New Heights for New York — What’s selling at Le Monde Béryl’s new NYC boutique
When The Brand Isn’t New — But Your Customers Are
New Store Openings & Pop-Ups — plan your weekend shopping
People in the News
In My Feed — From It Bags to resale bags
New Collabs
Saie Saves the Shade: I always take a beat to decide if an influencer “partnership” with a brand should be is a true collab or a brand launch with an influencer as the face. When I saw the Hannah Chody collab with Saie Beauty (see their newsletter: From the Saie Office) it felt like a true collab. The backstory: Chody has been very vocal about her hunt for a replacement for her favorite retired Tom Ford Beauty eyeshadow, Golden Peach. Saie sailed in to save the day, partnering with Chody on the new version — Bellini. (Currently OOS on Sephora. Did they sell out fast??) Still in stock at Saie’s own site.
American Girl Crew: I’m obsessed with this American Girl x J.Crew collab and it makes me so bummed that my daughter is out of the doll phase. I would have snapped so much of it up. Seriously, the whole collection is so cute. Mini barn jacket, and super-mini doll barn jacket.
Bieber Back to the Barre: After the AI generated Rhode x Hunter “collab” (did you fall for it? labeled as AI in the caption, but I still saw outlets and creators running with it as a new collab), I check everything multiple ways. So when Hailey Bieber dusted off her pointe shoes a few weeks ago (she trained in ballet for 12 years), I quietly bet on a balletcore activewear collab. Ding ding ding! Adanola x Hailey Bieber is a 23-piece collection arriving today. In January 2025, Adanola signed Kendall Jenner as the face of a campaign. This time, Bieber co-designed the collection. Everything Bieber touches turns to $$$ so expect this to be big for the brand too. I hope they bought deep enough to make a measurable impact.
Repeat collaborators, Rixo x Dragon Diffusion, launched a new collab with four new styles including this gorgeous woven tote bag and this metallic handbag.
New Gap x Victoria Beckham collab is on the way, and the pop of burgundy matches VB’s recent Rouge Victoria lipstick launch and the shade she’s been using in her marketing. Happy accident or very much planned? My bet is planned. Nothing on the site as of late Wednesday evening, but my guess is we will see a press release Thursday.
The Ganni x Lululemon collab launches today.
Molly Dickson, a stylist to clients like Ella Bright, Sadie Sink, and Keke Palmer, has a collaboration with Aurate.
New Launches
Paravel the Sequel: The DTC darling luggage brand (no, not Away — but they basically launched around the same time) Paravel is back. In July 2025 I reported for Puck’s Line Sheet that the brand abruptly shutdown its website, canceled orders, and had quietly filed for Chapter 7. Antler bought the assets out of liquidation in August 2025. Nan Philip tipped me off that the brand was back on Instagram. The DTC website is live, but every style redirects to Amazon to make a purchase. For those not aware of the brand — it was founded in 2016 by Indré Rockefeller and Andy Krantz. Rockefeller was a former assistant to Anna Wintour, Creative Director at Moda Operandi, and later founded The Circularity Project where she is currently the Executive Director. She left Paravel in 2023.
Kim Jones, former artistic director of Fendi womenswear and Dior Men (previously referred to as Dior Homme), is launching his own label and opening with a store in Hong Kong. [Vogue Business] Jones has been working in Asia and with Bosideng, the Chinese outerwear label, for the past year.
New delivery of Phoebe Philo arrived at Mytheresa. Remember when the Phoebe Philo product was hidden on websites and you couldn’t find it easily? Now it is in the navigation. If you read the Barrel Leg Style Out on Tuesday then you will want to check out this technical pair.
New Heights for New York
This week I stopped by Le Monde Béryl’s new flagship at 23 East 67th Street, saw the gorgeous artwork by Anne Collier and Beau Gabriel, glass sconces, and the jewel box of a store (the rug is the perfect shade of brown that matches these shoes I tried on), and the team shared with me what’s actually moving. The bestsellers are the ones I expected: the Luna Slipper (truly their hero style), the Babouche Kitten and the Après Ski. The twist — the height. Compared with the brand’s other markets, New York has gone for a higher heel. The new Petra Pump and the Sable Pump from the Kim Sion collaboration are both off to a strong start.
Let’s dive into what the New York boutique is doing well to help all customers and how the team can use this information to drive the business.
