Deep Dive: Week of July 6th 2026 - Nantucket Has The Shoppies
Pop-Ups are popping this week. Plus the Rixo x Dragon Diffusion collab I'm into.
In this send: There are so many pop-ups happening as everyone is enjoying their summer vacation. I also took a mini fashion spiral around the pastel color block looks I spotted Wednesday from Wimbledon to new collabs. Plus: Rixo, Dragon Diffusion, Birkenstock x Repetto, Xero Shoes, Literary Sport, I ❤️ NY, Sidia hand serum, Dioriviera, Dôen, Toteme, Massimo Dutti, Diotima, One Of, Attersee, Diotima, Alexa Chung, Adam Sandler, Freda Salvador, Kknekki, and let’s just dive in.
New Collabs
New Launches
New Prep on the Block
New Store Openings
Summer Season Pop-Ups
People & Brands in the News
What Else I Loved
New Collabs
I noticed on Mytheresa this week that the Rixo x Dragon Diffusion collab was back. It is their third season working together (Spring 2025, Autumn 2025 and now this Spring/Summer 2026 drop) so let’s look at why this is working and what I love.
There are two new shapes: Lysia a mini tote, and Saoirse a proper handbag. Plus a new color, the Amoria in niamh a butter yellow added to what already has launched in the past. The price points range from $245 for the belt to $630 for the larger Lucine tote. The Roxella belt was inspired by Rixo Co-founder Orlagh McCloskey’s own collection.
At Mytheresa you can also find the Lucine tote in navy and a dark silver, the Amoria in green and a gold version, and the smaller Lysia mini tote in silver and gold. Another win is having a different assortment on Rixo and Mytheresa so there is a reason to shop at each retailer.
Coming back to proven styles and adding in new additions shows that this program is working. I appreciate that it isn’t a straight repeat but these bags are classics so it didn’t need to be a complete reinvention or a new brand partner.
Dragon Diffusion's founder, Craig Wright, spends about 60 percent of his time weaving leather for Chanel, Dior, Louis Vuitton, Loewe, Prada, and Bottega Veneta from a NYTimes profile (gift link). His factory outside Chennai runs about 700 weavers through 43 miles of leather strips a day. The identifiable Santa Croce weave took six months to perfect.
Plenty of mall brands have merchandised their own version of the Dragon Diffusion woven bag but none of them have the charm, quality, and expertise that Wright’s product does. I appreciate how Rixo rather than doing their own version partnered with Dragon Diffusion and kept it as a collab, or maybe that was the only option). It also makes the price point feel like a designer deal. The price-to-value equation for Dragon Diffusion handbags is unmatched by any other brand. You won’t find a quality bag for these retails.
Bonus, while on the Rixo site it is worth checking out the Coralie sleevless style combo dress that is a summer-y version of this incredibly popular Meg dress that is a combo of polka dots and leopard print. They also have romantic and boho style blouses.
When I first saw the Birkenstock x Repetto collab I had to confirm that it wasn’t AI. [WWD]
Madhappy has been cranking out the collabs. From Freecity, Converse, Puma, Crocs. So Madhappy x Roxy feels straight from their playbook.
Sports Corner Collabs
The latest in extremely minimal shoes are from Xero Shoes x Literary Sport in their version of the original Genesis barefoot sandal. Literary Sport brought in the paracord construction with a navy leather cord and silver bead.
Aimé Leon Dore x New Balance collab
Another collab between Malbon x Fabletics launched this week.
New Launches
Glossier, with a ton of eyeballs on the business (see Rachel Strugatz coverage, and the latest on their marketing at BoF from Brennan Kilbane) launched a new Balm Dotcom. An apple flavor inspired by NYC — the I ❤️ NY Balm Dotcom. Two things can be true. One, I think this is a fun launch and has some city adjacent activations. BUT I’m really hoping to see more from Glossier if they want to continue to be relevant in the beauty space. I don’t think this is enough or what an audience is looking for now.
Ed. Note: Glossier has likely lost their millennial shoppers to brands like Rhode and Summer Fridays and their elder millennials to Violette_fr, Merit, Saie, Jones Road, and Westman Atelier. They can still capture Gen Z but they need more innovative products that cut through the noise and not a rinse and repeat of what is already out there. I’m afraid to share how many balms and glosses are in my make-up drawer (please don’t make me count)!
Sofie Pavitt, the acne whisperer, is launching a new facial treatment — microdermabrasion-inspired scrub. Studio Smooth Microdermabrasion Exfoliating Skin Treatment is a mouthful but lays it out all for SEO. Make sure you are reading SAVING FACE, sofie pavitt’s Substack. I bought this recently for my daughter to try.
Sidia is launching at Sephora Canada. I love their hand serum, it feels sophisticated, the scents are not overpowering, and it blends right in.
Herbert Levine just launched an ecommerce site, including exclusive styles. Herbert Levine isn't a new name in shoes, but it closed up shop in 1975. Relaunched in 2024 with Trevor Houston as the designer, the brand just added e-commerce as the next piece of bringing it back. You can read more about the brand and Houston in the NYTimes profile from earlier this spring.
Collina Strada has 7 exclusive styles launching at Nuuly. The goal with launches like this is to attract new subscribers to Nuuly and for Collina Strada if you try these new styles maybe you will be more likely to be a shopper in the future.
Bloomingdale’s is launching Ulla Johnson in store at Century City, Aventura, and Chestnut Hill.
New (Old) Prep On The Block
When I spot three in one day around a single trend I start to 🌀 spiral.
Elle Fanning in the Dior Dioriviera Mid-Length Shirt Dress. Pastel color-block shirting. Fanning wore this dress to Wimbledon.
Quiet Town x Alex Mill pastel color-block collab. 100 percent cotton and made out of Quiet Town’s shower curtain scraps. Announced on Wednesday via Alex Mill’s Instagram.
With Nothing Underneath colorful seersucker patchwork. I’ve been talking about how much I love this brand, so my algorithm knows and keeps surfacing more looks.
BONUS, I found some more once I started to 🌀: Try resale: Lands End, J.Crew shirt or J.Crew dress, for Elle Fanning feel try this Staud dress from The RealReal.
Double Bonus 🌀 🌀: Go back to the OG. I knew Ralph Lauren had plenty of this too. In Big & Tall, adorable for the kiddos, and yes to vintage western Polo Ralph Lauren.
Here's the part context: this isn't just “prep is back” on its usual cycle. This specific, softer version has a traceable origin point. Jonathan Anderson's Dior turned toward a
