Today’s theme seems to be “can’t we all just get along” which feels appropriate after observing Yom Kippur. If you observed the holiday I hope you had a meaningful day.
Let’s check in on the YISE Beauty — Jones Road Beauty drama that feels like it became non-drama, but filled me with so many thoughts to discuss on retail, merchandising, and marketing.
In this send: Sézane appeals to their loyal shoppers. I have a few suggestions for the brand and any brand handling changes the shoppers pushback on. Plus: Ogee Lid Sculpt™, a gigantic tote, great expectations, the well priced luxury heritage cashmere scarf, Mbappé, Morgane Sézalory, Wide Awake, Molly Sims, Bobbi Brown, Jones Road Beauty, eye patch dispenser, Love Shack Fancy, Mission Vintage, Schostal, and a top notch post on a fashion favorite color — Yves Klein Blue (thanks Rose Florence).
The Rundown
Fresh Receipts — lightweight gigantic totes, where to keep your bling, and Mbappé.
Sézane Wants You To Love Them — Sézane emailed their loyal shoppers on Friday — Remember Why You Love Us!!
Wide Awake Put To Bed — is the drama over or just starting?
In My Feed — a B’nai Mitzvah with “Chanel” merch, a new vintage YouTube show from Elyce Arons, and what else captured my attention.
Fresh Receipts
Ogee launched a new Lid Sculpt™ liquid eyeshadow*. They launched with 10 shades. The smart ecommerce strategy is if you purchase 2 or more shades you get their new eyeshadow blender brush free. Drives you to upgrade to two shades and you are more likely to find one you love that way. They offered me some to test so I’m trying out this* one and my daughter picked this shade*. I’ll report back soon.
Dagne Dover, a handbag line known for structured organization style bags like this, launches their new lightweight collection on Wednesday. Super Soft, their new line, is filled with oversized, collapsible, lightweight bags. The hero item is a 82.6-liter, 1.2-pound Gigantic Tote. If you are schlepping a lot of stuff, having a lighter bag can help.
Alo launched their own version of shearling (Ugg style) boots and slip-on.
Dôen x Trove on a beautiful jewelry storage collab. I notice that often people are asking where to find good jewelry storage so even though Dôen isn’t known for a jewelry collection, I like that they are offering this type of product with their aesthetic. Now I’m ready for Dôen to launch a vintage jewelry collection or vintage inspired jewelry collection. The large jewelry box already sold out. (Fun fact, Jen Rubio — Away co-Founder and ex-CEO — is the majority investor in Trove.)
I got this jewelry box as a gift a few years ago and I love it. Highly recommend.
My mom calls large jewelry boxes “great expectations” and I’m obsessed with that.
Cute little evening clutch from Hunting Season.
If you want the Sézane x New Balance collab sneakers you have to move fast. They sell out quickly.
I’ll keep saying it each time I see Johnstons of Elgin, but as a former cold weather accessories buyer, this is the heritage brand of scarves for this year. I love this oversized tartan stole. While the price might seem like more of a sticker shock, compared to this other heritage brand scarf (which is often a huge holiday gift item) the Johnstons of Elgin scarf might be more expensive upfront but it is roughly $0.073 per centimeter squared whereas the other option is $0.125 per centimeter squared and significantly smaller. Both are in cashmere. Wrap yourself in luxury!
The Great x Stetson on their second collab. Check out the new delivery.
Are we excited to see Mbappé at On launching Football (aka soccer)? I am. I like to see competition and seeing how this plays out. Nike is on notice yet again. How might this play out? On launches a cool boot (aka cleat) and then Nike “rhymes with” and launches their version and does well because they have the scale and the marketing power. The rhymes with detail is what I often talk to retail analyst Simeon Siegel about.
While you wait for the new PS1 Walker to be released you can borrow a PS11 or search for a vintage PS1. Did anyone hang on to their original PS1?
Happy Donni Fall III drop day. You can shop the collection here.
Sézane Wants You To Love Them
Friday afternoon a Sézane marketing email arrived in my inbox. I found it really interesting that the brand had heard enough feedback and knew that there was chatter on social and articles about the brand’s re-brand. It is always a gamble when a brand chooses to alert customer’s to a re-brand. The ones that are loyal to the brand don’t want to see any changes. They love the brand and have stuck with it. People don’t always do well with change. While reading the email I had a few questions as brands don’t always respond to shopper pushback. And of course, in this format Sézane and founder Morgane Sézalory cherry pick what they addressed. So I read the email like a merchant — what they answered, how, and what they left out. (I sent Sézane my questions and haven’t heard back. I’ll update if they do.)
Behind the paywall you’ll find my thoughts on what is going on at Sézane right now and follow-up to the YISE Beauty vs Jones Road Beauty Wide Awake controversy. I hope you’ll upgrade and join in on the discussion.
