I didn’t realize this was still sitting in my drafts! I wanted to make sure it has a proper spot in the feed. Recently Viv Chen and I had a conversation about Vogue World coming to San Francisco in 2027. Retail brands based in the Bay Area, fashion, style, and how technology and tech advertising fits into all of it. If you didn’t listen live I hope you check it out and let us know what you think.
And here’s two questions for you. Let’s discuss in the comments:
Which brands/events do you predict will partner with Vogue World SF, vs. which ones you want to see there?
Where do you like to shop in SF? What are some retail gems we missed?
Show Notes:
0:44 — Who we are (two Bay Areans who work in fashion media)
7:49 — What is Vogue World?
13:55 — Reaction to SF as the 2027 location; “Is Vogue rage-baiting us?”
16:04 — How growing up in the Bay influenced my style
20:04 — Nasty Gal as a 2000s example of fashion-meets-tech
23:30 — SF’s retail legacy : Levi’s, GAP, Macy’s West, Williams-Sonoma
31:35 — UC Berkeley and students shape the thrifting scene
34:58 — Retail clusters: Fillmore Street, Hayes Valley AKA DTC Valley, Downtown, Jackson Square, Walnut Creek mall, Marin Country Mart, Stanford Shopping Center
43:57 — Independent stores/designers: Sherri McMullen, Evan Kinori, M.A.C., Two Two, Hero Shop, Kamperett, Standard & Strange
50:08 — How we think brands will show up at Vogue World SF…the Meta of it all
1:00:52 — Substack HQ is in SF and there’s a small group of fashion voices based here: Blackbird Spyplane, Derek Guy.
1:05:19 — How secondhand platforms based in the Bay might engage (eBay, TRR, Poshmark, ThredUp)
1:09:27 — Fun lightning round questions to wrap it up!
