The Rundown: The Blue On Mood Boards
This specific blue shade is everywhere, it must have been on mood boards. Plus a fresh red polish, a Label Check on The Park, and more Met controversy thoughts.
The Rundown
Fresh Receipts — from red nail polish, cozy slippers, and denim at Old Navy
Forecasting — the blue shade that took over and the latest animal print
Label Check — The Park
More thoughts on The Met Costume Institute and John Galliano
In My Feed
In this send: The specific shade of blue that is surfacing everywhere. This can’t be a coincidence. Plus: Celisse, leather Teva, Wicked Good Slippers, McDonald’s Diet Coke fountain soda, hair longevity, Liana Satenstein, scorching color, acid blue, Hermès Bolide, Zebra print, The Park, Sarah Bonello, Nordstrom NYC vs Bloomingdale’s NYC, and much much more. See you in the comments!
Fresh Receipts
Nailing It: Celisse is finally doing red, after being the most requested shade since launch. Launching August 4th at 10am ET, Celisse Red drops as both a standalone bottle and in The Celisse Red Trio, alongside a new base coat (The Set Up) and two high-summer shades — Bunny, a pearly evolution of their popular Babydoll pink, and Swan, a sheer white — bundled in The High Summer Trio. The brand reminded me that even die-hard sheer-and-neutral girls tend to keep one bold shade in rotation for big moments and that this is their first step into a core range of classics they always planned. They also shared that with their brand imagery being the perfect shade of red it was time to add it into the assortment. I'm currently wearing Camisole on my toes, but since I usually opt for OPI’s Big Apple Red I plan to add a new color to my rotation very soon.
Everything old is new again: These Miu Miu shoes are like a leather Teva, and Faran Krentcil pointed out on Instagram that these shoes from The Row have been in many peoples closets for decades. This pair basically costs the sales tax of the ones from The Row. I’m not judging.
A tote bag for your pjs: Petite Plume, the pajama brand, is launching accessories. They’ve started with a canvas tote bag in stripes, and a toile. Designed to match with the pajama prints.
For the person who can explain the difference between a cold can and a McDonald’s fountain: Yes, I immediately added this to cart and checked out. I’m not sure I’ve ever seen a graphic t-shirt that is more me.
Fresh Hair: K18 is launching a new product aimed at helping with shedding and greying — targeting people interested in “hair longevity” bringing the aging conversation from skincare to hair care. The new product is called FutureIQ. I doubt this even needs a “Note” but Note: I am not a scientist!
I’m a big fan of the K18 Leave-In Hair Mask and find that for my frizzy curly/wavy hybrid hair it is the one product that will quickly tame it. As close to a keratin treatment that I can do on my own and in minutes. Also, the dry shampoo* is a non-aerosol and a solid option especially for darker hair because there is no messy white powder to contend with. I feel like it gives me a bit of texture along with the refresher for day(s) old hair.
Old Navy teasing with a 👑🐝: It would be interesting if they got Beyoncé given her partnership last year with Levi’s (she literally sings a song “Levii’s Jeans”) but Hailey Bieber has partnered with Levi’s and Gap in a short amount of time. If Gap parent co goes after another Levi’s collaborator so quickly…interesting. But this Instagram tease uses the verbiage “Most Wanted” in the post copy which is another Cowboy Carter song. The song is a duet with Miley Cyrus so could it be a two for one deal? Honestly I think it could be a tease and just a denim release but maybe…
Old Navy needs to keep winning in denim (and all categories) to hang on to their marketshare and dominance as the “number one specialty apparel retailer”1. Uniqlo could give them a real run for their money. From the Q1 2026 earnings shared at the end of May:
“First quarter net sales of $2.0 billion were up 1% compared to last year. Comparable sales were up 1%. Old Navy continued to win in strategic categories, including denim, active, and kids and baby, while customer response to women’s dresses was weaker.”
Forecasting
🩵🩵🩵: This shade of teal has been popping up everywhere! On a lot of t-shirts but what is surprising to me is I’m also seeing it on older and secondhand finds that are surfacing on Instagram and out in the wild. I’m tracing it back to Liana Satenstein and her t-shirt collab with Cleo Camp in October 2025. Is this an October shade? Not really. But maybe that is why it stood out and then likely ended up on everyone’s mood boards. Seems like designers, creative directors, stylists, and fashionable people filed this image away. Satenstein wrote in her Substack about this specific shade:
“I’ve seen this vision of blue a few times in my life: a Michael Kors-era Celine spring 2000 knit sweater I bought, but it never quite fit right. I nabbed a Versus Versace top in the same hue, which also didn’t fit. But I loved the color. There’s something fantastical about the hue: escapist, lavish, and sexy. It takes a pinch of delusion to wear a scorching color like this. You’ve got to really believe in it and yourself.”
🩵 Where else I’ve spotted 🩵
The Cleo Camp x Neverworns QVC-ish style event of course. Here it seemed like everyone was wearing the shirt!
That slip that Zoe Kravitz wore. Gorgeous sky blue shade. Kravitz was snapped by the paparazzi wearing this in August 2021 so maybe that image has been in designers minds ever since. If you’ve considered that slip, wait until you see this $40 RL slip via resale. Once I started on the Kravitz research I also noticed she wore this shade in tiny athletic shorts and a baseball t-shirt. Yes, BASEBALL t-shirts! Another trend I’ve been tracking.
Seeing this PDP (product detail page) image of the Brooke Callahan tie pants in turquoise makes me think that this specific blue shade could be trending because of the red x blue combo that Emma Apple Chozick first put on my radar. I still tag her or comment whenever I see this specific combo.
CFDA/Vogue Fashion Fund Finalist EMILY DAWN LONG has it in her men’s style out. (Gah! I love a style out so much!)
Flore Flore they make amazing thicker t-shirts. I highly recommend. I like to order 1 to 2 sizes up. Flore Flore did the color exclusive for their ecommerce site, so of course I’m adding the retail strategy commentary here. Smart move, gives you a reason to shop directly from them. Can also do a smaller run that way. Keep it limited and special.
I love the name of this t-shirt “acid blue”
We love a canvas tote, here is a giant one in the shade.
Tibi’s bright blue slip dress or the midi bias dress.
The Courtney Grow x Reformation sandal was in this shade and her deep purple satin shoe might be where we are stepping next.
This isn’t the typical “Leset Blue” that Harry Styles wore, but it is another fabulous shade “Skye”. And if not the t-shirt, the silk bias pants in the popular Barb collection are gorgeous too.
Alyssa Wasko Stein has been teasing this shade in a new t-shirt coming soon for her brand Donni.
Reva from Troupe shared this Instagram Story and I immediately screenshot as another example of the shade showing up everywhere. What I love in this image (see below) is that it is a vintage bag. Bringing a trending shade back.
Other vintage options: an Hermès Bolide, a canvas Bolide that looks like it was shaded at the beach, store a vacation bikini in this Hermès pouch, the perfect bright shade for a Bottega Venta clutch, or how about a Balenciaga City Bag in this shade? Reva’s pouch is no longer available (pretty sure this is the listing) but there is the same style in a dark cobalt shade. Can also just skip to new Hermès.
Screenshot from Troupe/Reva’s Instagram Stories Note from me — with computer screen settings I think the colors can sometimes be slightly off. But all this feels in the same family to me. If colors are totally off in person, oops on me. But I still see a theme in this turquoise/blue azure/teal-y blue shade.
Zebra Crossing: The animal print I’m noticing en masse for fall, the black and white stripes of a Zebra. Spotted in a Déhanche belt, Freda Salvador ballet flats, Freda Salvador has a whole zebra collection, Reformation also has a mini collection including the skirt they launched for the IPO announcement, Nili Lotan’s best selling pants in a dark zebra print, and of course Khaite has had handbags, clutch, and shoes in her assortment for a few seasons.
Label Check: The Park
Behind the brand: I first paid attention to the brand when I heard Liv Perez and Gab Waller discussing on Liv’s podcast Let’s Get Dressed. Waller was wearing this bodysuit and talked about how great the material was. I also noticed that Becky Malinsky was wearing this summer dress* from the brand in her recent post on summer dresses. I spoke with founder Sarah Bonello recently and learned more about her brand, The Park.
Behind the paywall you will find more insights on The Park and my thoughts on their retail strategy. I also follow-up on this weekend’s Met Costume Institute announcement with another question and more finds from my feed.
