Deep Dive: Week of June 22nd, 2026 - Tuckernuck's Beauty Bet
Also, do you know what Blonzer is?
Tuesday night my son and I went to see Toy Story 5. It was such a treat! I love the message (no spoilers, but have fun and play!) and I’m a huge Taylor Swift fan and I adore her new song. Two Pixar animators were in the audience and at the end had a trivia game, answered questions, and explained how they animated Blaze’s hair. Yes to movies that are a blast for kids and parents. I also want all the High Sport pieces Greta Lee’s been wearing promoting the movie — especially this sweater.
In this send: A fashion retailer known for their preppy clothes adds Beauty into the mix. I explore retailers who have done this before and dream up what products I’d merchandise. Plus: Poppi soda lip gloss, Kylie Jenner Meta Glasses “designer”, Tove Studio’s date night top, men’s belts, track shorts, Blonzer, Lela Rose, The Post Montecito, Set Active, Roz, Vuori, Tight End University, Miramar denim and lots of other goodies.
New Collabs
New Launches
New Store Openings & Pop-Ups
The Business Section: Tuckernuck Prep-y Clothes now with Skincare Prep
People in the News
What Else I Loved
New Collabs
Lingua Franca x Malbon on a cheeky, sweet, country club golf collab.
Poppi Soda inspired flavors for the Bubble x Poppi lip balms.
Banana Republic x James Roland Shop (Amy Blanchard) on some fantastic ‘90s and ‘00s vintage sourced items. Of course Liana Satenstein has the best overview on her Neverworns Substack. I was shocked that Wednesday afternoon this and this was still available. While I love that BR did this (and tapped Blanchard to source) it is more about customer experience and marketing versus revenue. What I’d like to see is if they capture the clicks on the back-end to see where most of the interest is and consider relaunching those items for a future collection.
Wardrobe.NYC x H&M is coming August 6th.
The latest in the Coco Gauff x Miu Miu x New Balance.
LoveShackFancy back to school at Target — with all of these partners it really feels more like licensing versus a collab. The Wet Brush, Casemate, Yoobi, Goody Hair, Wild Refill. Launching on July 5th.
New Launches
Meta launched their newest smart glasses with a Kylie Jenner (and her 382 million followers on Instagram) partnership. The glasses have a great shape, especially compared to other bulky designs. I think the smartest move Meta made was partnering with Essilor Luxottica on the program. They still have the uphill battle of getting the glasses to be a must-wear device.
Le Bon Marché launched an exclusive personalization set-up with Spanish brand Toral Shoes. Between this and Auralee’s fashion show with Charlotte Colett’s styling I think we will be charming up more boat shoes, sneakers, jazz shoes etc this Fall.
TWP now has hand painted bags in their Soho store.
Tove Studio’s pre-fall collection launched online. Date night tops, gorgeous lace skirt, and the coziest cardigan.
Déhanche, the belt brand that helped make the accessory like a piece of jewelry, now has Men’s belts.
Benjamin Talley Smith, the brains and creative genius behind all the denim you love, has launched two handbag styles made from vintage denim and found materials. Available in a smaller crossbody and larger tote, these are one-of-a-kind pieces that feel like art.
After the Burberry x Hunza G collab, it seems like Hunza G is playing with patterns more. The latest, this polka dot collection also has UPF performance fabrics.
A track short for everyone! Horse’s red Japanese cotton terry, Donni’s taffeta track short, and Reformation x Umbro’s Scottie short all launched this week. It was time I created a Forecast: Track Shorts to keep track of them all. Zoe Kravitz x Danielle Goldberg image was on a lot of inspiration boards.
Fara Homidi’s Blonzer Compact is launching soon. The brand has built its reputation on an intentionally edited assortment: a lip palette, an eye palette, the Essential Face Compact, beautifully weighted brushes (they need to add a SKU of all the brushes as a set), and most recently, the Arenal sunglasses (a smart move for a beauty brand thinking about skin and eye protection, not just color). Every product feels considered. The packaging is weighty and feels luxurious. The word "blonzer" (blush + bronzer) started circulating in beauty media in 2024, which means the product development brainstorms of that year are now hitting shelves. There is also this Bareminerals Gen Nude Blonzer product in the category.
New Store Openings & Pop-Ups
I enjoy covering store openings and pop-ups for a few reasons:
shows us where people are investing in retail — location wise
shows us which brands and retailers are investing in physical retail
outside of the fashion capitals, it is great to get outside and experience brands and retail IRL
Lela Rose opens today at The Post in Montecito, their 5th location. Which is also how I discovered that they have a Ranch collection (given the Texas roots, Lela Rose is from Dallas, is brilliant.) How gorgeous are these boots in collaboration with Lucchese?
Hill House Home’s permanent Palm Beach location.
Xirena is opening in the Palisades Village in Los Angeles. The local spot to purchase your drawstring pants in-person.
Sézane opened a new store in Seattle. I’ve been hearing murmurs of a rebrand coming for Sézane and by the updated looks of this store it feels like something is around the corner. (Love this embroidered linen top as an alternative to a t-shirt for summer’s heat.)
Anya Hindmarch’s store experiences are so whimsical and make functional items playful. A++ work on the travel shop. Turbulence ball cap (ha), this is my in-flight companion to stay organized, and I love this as a gift with a handwritten message.
For Rhode’s pop-up June 26-29 in Dallas, Texas they will be testing out timed entry to minimize wait time and they are reminding people to wear SPF. (Rhode doesn’t have SPF - yet. But I would suggest a SPF brand find a way to pop-up or pass out samples nearby.)
Me + Em is back in Nantucket for the summer.
MyTheresa has a mobile pop-up in the Hamptons for the summer.
Set Active’s Austin pop-up is open for summer. For the opening they hosted a one-night Cowboy Carnival complete with a ferris wheel, fried treats and games along with the branded moments.
The Business Section
Tuckernuck: Prep-y Clothes now with Skincare Prep
I’ve done a fair bit of reporting on Tuckernuck — I’m impressed with their warm, small brick-and-mortar stores, with intentional spaces around categories. It’s like shopping in someone’s oversized closet and living spaces. In a good way. What you should know about the brand, they are doing an estimated over $100 million annually
