In this send: The latest look at Condé Nast’s Vette shops (Roopal Patel’s new one included), the DM tool ShopMy’s creators are beta testing, and the data behind what store buyers are betting big on for spring. Plus: Hanes boxers made for women at Target, kids’ furry moon boots, Gigi Hadid’s pink ski bibs, a velvet pouch, tomato-red kitten heels that need a holiday party, Good — Better — Best quarter-zips, Leset on Sunset (with parking!), a “vintage unbranded” jacket that’s still for sale at Soft Surroundings (an authentication oopsie), and Naadam picking a fight with Quince.
Deep Dive
New Collabs — Dairy Boy (xHanes) at a Target near you
New Launches — plenty of fancy pants and fresh receipts
Forecasting — another season of quarter-zips
New Store Openings & Pop-Ups — Leset is cruising onto Sunset and plenty of pop-ups and markets to add to your calendar
Who’s Shopping the Vette Shops — news from Vette and ShopMy
Skirts Outpacing Dresses — the data behind what the stores are ordering
People in the News — promotions and who landed where
In My Feed — it is always cool to be excited about fashion!
New Collabs
Dairy Boy by Hanes, at Target only: Dairy Boy gets to test its product at Target, expose a larger audience to their brand, and Target will enjoy the rabid fandom of Paige Paul and the Dairy Boy brand as well as the almost 1.8 million followers on Instagram between Paige Paul and DB. On November 14, Dairy Boy x Hanes arrives at over 1,200 Target stores and Target.com. It’s Dairy Boy’s first national wholesale deal. Most pieces are under $25 for a brand that currently has pajamas for $98 on the Dairy Boy website. Paige Paul was creative director for this campaign and stars in the imagery. All part of Target’s holiday campaign, including a Times Square billboard. On 11/14 you can shop the collection here. (P.S. I’ve seen reports from a few recent collabs arriving early on Target floors. Maybe a visit a day or two before and you might get lucky.)
LoveShackFancy x Hunter Boots: A new collab from the two repeat collaborators. I’ve added to the LoveShackFancy collab tracker that I’ve been updating since this summer. These styles are more winter focused for après ski. Think furry moon boots for kids and women.
Pink x Stoney Clover Lane: Pink, often considered Victoria’s Secret’s little sister brand, has a collab with the personalized pouch patch and accessories brand Stoney Clover Lane. SCL has also recently collabed with Gen Z favorite sweatshirt brand Parke. While I was on the Pink site searching for the collab I also noticed that Ugg is available to buy here. Interesting that Ugg wholesales to Pink but smart for both brands.
Halfdays x Guest in Residence: Gigi Hadid’s ski collab launched this week with Halfdays. Many of the styles are already low stock or out of stock (this is my reminder that we don’t know how much inventory there actually was…) but the collection is filled with interesting Fair Isle prints and a few sizes of the pink ski bibs are left.
Western boot brand Partlow collabed with Le Bon Shoppe on cashmere-blend socks, on preorder. A collab between two brands on an affinity SKU timed well for boot season.
New Launches
&Daughter’s new “Forever Sweater” campaign spotlights the knitwear basics including the polos, crews, cardigans and chore jackets, made at family-run mills in Scotland and Ireland. The film was shot on 35mm and shows women doing stunts in their sweaters. The Torin Polo is a colorful new style and I can speak to the Ada cardigan. I bought it last winter and love. I do clean it with this comb** or this sweater de-piller (both make a great stocking stuffers or a gift.)
Posse’s new resort delivery: All set for holiday parties, special pieces at prices that feel very approachable. Velvet for holiday and linen for winter travel. I wrote about pouches on Tuesday and this velvet version is an easy and well priced option for this holiday season. I added all of them to the Pouch Party in ShopMy here. If you are kicking yourself for missing out on Kallmeyer’s gorgeous gold jacket, don’t let the Posse version slip by too.
New delivery from Donni: You likely saw the suede bags from Donni recently in your Instagram feed as they gifted them at a recent spring preview (catch up with Clare Moore’s coverage) the small size in navy is still in stock and the medium in camel. If you are looking for a heavier weight of the cotton pop pants try the cotton velveteen cargos and I love the Donni cotton sweaters. They hold up so well and the weight is great to wear year round. I typically size down one in the Donni sweaters, especially if you are petite.
Leset items on my wish list: Leset’s new delivery is also on the site and I have my eyes on these joggers. I’d wear on the weekend to kids sports as an alternative to jeans. And these pants sound like a heavier alternative to the beloved Kyoto pants. The Chloe pants are in a heavier “denim like” canvas material. And if my t-shirt drawer wasn’t out of control already (with plenty of Leset Margo t-shirts) I would order the white and grey versions in long and short sleeve of the new Julien knit. I think you need long and short sleeve in the Julien to layer together.
I just bought the Flame Trap Pumps from Jamie Haller this summer so I don’t need another red kitten heel from JH, but boy am I tempted! These tomato suede Trap Pumps are so good. They need to be someone’s holiday shoe. Please send pics if you wear.
Forecasting
Half-zip or quarter-zip. Whatever you call it, we knew it was coming after we saw this walk down the Chanel subway runway and last year’s viral men’s trend.
Let’s play Good — Better — Best pricing:
Best: Vestiaire has the Chanel Pre Fall version.
Best: &Daughter ribbed Rowan merino wool in three colors looks so yummy.
Better: I tried the Wyatt from La Ligne on and love it. If there was room in my sweater drawer I’d hit purchase.
Better: Jenni Kayne’s Cashmere ribbed* is under $500 for a full cashmere option. I bought this Jenni Kayne quarter-zip (Good via resale) in 2020 and I still wear it and love it. I’m also laughing at this description on Poshmark “Jenni Kanye Black Boucle Half Zip Sweater Quiet Luxury Neutral Normcore Small”.
Good: Alex Mill’s $198 for cotton cashmere in red, navy, heather blue and cornsilk is at an accessible price point for this item. Note it is only 5 percent cashmere but I like that it is paired with cotton and not polyester for that retail.
Good: But also at $198 is the Aritzia 100 percent cashmere version, it comes in six solids and a stripe.
New Store Openings & Pop-Ups
Jamie Haller is opening a studio shop in Echo Park, LA. Opens November 18 in a small house in the neighborhood where she started the business shipping orders from her garage. It’ll carry experimental concept pieces and shoes, plus curated home goods and art. I visited her boutique at The Post Montecito this summer and I’m just so glad she is opening more retail outposts. I’ll keep begging for more.
Leset is opening on Sunset Plaza in L.A. today (Thursday). I hear there is parking. And according to British GQ the brand is for both men and women (thanks to Harry Styles and Jeremy Allen White for Lesetting the trend for men wearing the Leset t-shirts).
Pop-Ups
The Holiday Market by ShopMy. December 11–13 at Storied in Chelsea, NYC. There’s an installation by Laila Gohar, a make-your-own Mélisse Knot Bag session, a wreath workshop with Flowers by Ford, and 60 booths with brands like Comme Si (fantastic socks), La Veste, 831 Stories, Fara Homidi (I love their lip products but I think it is time I get this), Giuliva Heritage, and If Only If. Get your tickets here. I just planned my visit and can’t wait! If you are a brand setting up shop there and want to chat reach out to me.
Paulina Liffner von Sydow will be showing her Liffner handbags at La Ligne at the 330 Bleecker Street location from 12-6pm on November 13th and 14th.
Jennifer Alfano jewelry is at McMullen today, November 12th, from 12–6pm at the new Maiden Lane location.
Ariel Gordon Jewelry will also be doing personalization and a trunk show at McMullen on Maiden Lane on November 17th from 3-7pm.
Who’s Shopping the Vette Shops
I spotted a new Vette shop from Roopal Patel: Roops101. Patel was the Fashion Director at Saks Fifth Avenue for ten years prior to leaving in February. She has excellent taste and a great eye for talent. Her background makes her a superb fit for opening her own boutique or creating content around fashion and style, all this makes sense for why she would be tapped to open an online boutique. Vette is doing a great job of identifying talent for the boutiques where they manage the back-end. But I still have some lingering questions regarding traffic to the individual Vette sites and I also have ShopMy’s newest DM feature on my mind. Let’s dig into all of this.
New to Vette? It’s Condé Nast’s creator-commerce platform. Vette is where creators curate the shop, Vette manages the checkout plus the back-end and creative support, and the brands drop-ship the merchandise. My full deep dives are here (insights from the first three Vette shops that launched) and here (details on the commission and why influencers would launch a Vette shop).
