NGL, some of those silk bags remind me of the SATC purse party episode. I can hear Jennifer Coolidge saying “Excuse me, more champagne for the girls…enjoy” whenever I am linked to browse them all in a group online.
As a Minnesota transplant, I can confirm that I didn't go into Hot Mama (Evereve's original store name) for a few years because I thought it was a maternity store! Good idea to have changed the name before they went national.
Also, Evereve does 'shopping nights', fundraisers for schools where a portion of the sales are donated. A good idea to build community spirit and encourage groups of women to shop together, which builds sales.
I've always been curious about Evereve because my mom does shop there (in an outdoor mall!) and I've bought a pair of jeans from there. The sales associates seemed great, appreciated this analysis of what makes them so popular
Sarah! I'm so happy you're back! I was impressed to read about Evereve's tight curation and 26% of styling sales from denim - their merchant and styling teams are doing many things right.
Your profile on Evereve tracks exactly with its assortment, location, and demographic here in Charlotte, NC. While we are a trendy and professional city, the assortment that one finds in department stores and chains (or lack of--no Bloomingdales, no GAP, only one Banana Republic, no La Ligne, etc.) is disappointing. Your post highlights our retail profile.
NGL, some of those silk bags remind me of the SATC purse party episode. I can hear Jennifer Coolidge saying “Excuse me, more champagne for the girls…enjoy” whenever I am linked to browse them all in a group online.
lol
Welcome back Sarah!
As a Minnesota transplant, I can confirm that I didn't go into Hot Mama (Evereve's original store name) for a few years because I thought it was a maternity store! Good idea to have changed the name before they went national.
Also, Evereve does 'shopping nights', fundraisers for schools where a portion of the sales are donated. A good idea to build community spirit and encourage groups of women to shop together, which builds sales.
Hi Pam!! I missed you. And you are the second person who said that about Hot Mama name! Love how they are focusing on community building.
So happy you’re back! I loved retail diary!
Hi Becky!! Thank you
It’s like seeing an old friend - so happy you’re here 💕💕💕💕
I've always been curious about Evereve because my mom does shop there (in an outdoor mall!) and I've bought a pair of jeans from there. The sales associates seemed great, appreciated this analysis of what makes them so popular
I worked at the Evereve in Grand Rapids Mich. for 4 years. So fun and a great selection of clothes and shoes.
Oh I love this!!
So happy your Substack is back!!! Great first post back🩷
Sarah! I'm so happy you're back! I was impressed to read about Evereve's tight curation and 26% of styling sales from denim - their merchant and styling teams are doing many things right.
Welcome back! Love hearing all of your takes
Welcome back!!! A brilliant first issue!
Excited for youuuu!
So excited to have you have on here and can't wait to gobble up everything you write.
Hi hi! Thanks Charu
Your profile on Evereve tracks exactly with its assortment, location, and demographic here in Charlotte, NC. While we are a trendy and professional city, the assortment that one finds in department stores and chains (or lack of--no Bloomingdales, no GAP, only one Banana Republic, no La Ligne, etc.) is disappointing. Your post highlights our retail profile.
Wonderful! Thank you
Oh mate, you've been missed. SO good to have you back! This was a joy to read. x
Thank you!! 😊
Excited you’re back!!!
Thank you 😊
Welcome back!!
Thank you Kate! We need a catch up
Yes!! Can’t wait!